Jakarta, June 21st, 2017 – PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) held their 23rd Warmindo Eid Al-Fitr homecoming trips. Indofood CBP facilitated more than 10,000 Warmindo entrepreneurs and their families to return to their hometowns to celebrate the holidays. They traveled from 22 locations spread all over Jabodatabek, Bandung, Semarang, Yogyakarta, and Malang using around 190 buses. The homecoming trips were held from June 18 to 22, 2017. For Jabodetabek area, Indofood CBP management sends the families off from Taman Impian Jaya Ancol as one of the departure points with the largest number of participants.
Indofood CBP Director, Taufik Wiraatmadja, elaborated, “In the event of Eid Al-Fitr, we have regularly held homecoming trips since 1994. The aim is for Warmindo entrepreneurs to return safely to their hometowns. This program is a form of our corporate social responsibility toward our stakeholders, especially the Warmindo entrepreneurs.”
Taufik explained that this is Indomie’s 45th year being amongst in Indonesian society. “Certainly the 45-year-long presence cannot be separated from the help and contributions of Warmindo owners. Their hard work to run their businesses resulted in the creativity in serving Indomie according to the consumer’s taste and preference. We hope that Indomie and Warmindo will be able to reach collective success, as implied in the theme of this 45-year-celebration – Indomie accompanies your will (Indomie Iringi Tekadmu),” expressed Taufik.
Mochtar Sukardi, the General Manager of ICBP DKI Noodle Division, explained, “We held this event as a form of appreciation for Warmindo entrepreneurs, our loyal strategic partners, who have made our product favorable among the society.” According to Mochtar, although Indomie is very easy to make ourselves, many of the consumers prefer to eat it at a warung (food stall). “Warmindo owners are able to serve Indomie with their own unique touch, appealing to the taste of the consumers,” he added.
The final destinations for Warmindo entrepreneurs were Kuningan, Sumedang, Tasikmalaya, Garut, Tegal, Pemalang, Semarang, Solo, Yogjakarta, Cirebon, and Ciamis. During this Eid Al-Fitr festive season, Indomie also opened travel posts in several routes. Travelers were welcomed to rest, play games and enjoy Indomie of assorted flavors before continuing their journey in Posko Indomie.
About PT Indofood CBP Sukses Makmur Tbk
ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.
We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.
Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.
Besides Indonesia, ICBP products are also present in more than 60 countries around the world.
General Manager Noodle Division DKI
PT Indofood CBP Sukses Makmur Tbk
P: +62 21 691 1666
Nurulita Novi Arlaida
Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 9th Floor
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7466