Jakarta, 6th of April 2024. Approaching the Eid Al-Fitr 1445 H, PT Indofood CBP Sukses Makmur Tbk (ICBP) dispatched tens of thousands of Warung Makan Indomie (Warmindo) entrepreneurs along with their families to their respective hometowns. This year, Indomie facilitated 194 buses dispatched from 36 points across Jabodetabek, Bandung, Semarang, Yogyakarta and Malang. The homecoming program, which has been running since 1994, has been warmly embraced by Indomie’s partners, Warmindo entrepreneurs.
The Warmindo Homecoming is an annual initiative by Indomie, serving as an expression of gratitude and recognition for Warmindo entrepreneurs. “One of the ways we foster closeness between Indomie and its aficionados is through Warmindo. Many of our participants have run their establishment for over a decade, building strong bonds with loyal customers. Just as Indomie continually innovates its flavours to suit consumer preferences, Warmindo adds its own unique touch with a secret blend of creativity through unique menu that can go viral in society. It’s this culture of innovation that fuels our shared prosperity,” explained Taufik Wiraatmadja, Director of ICBP.
Since its inception, the Indomie Homecoming program has seen a steady rise in the number of participants. “This year, we welcomed a total of 11.275 participants. Departing from Masjid At-Tin’s parking lot this morning, 13 buses ferried 767 participants to various destinations such as Kuningan, Sumedang, Yogyakarta and beyond,” remarked Harry Tampi, Head of PT Indofood CBP Sukses Makmur Tbk Division Noodle Cibitung during the launch of Indomie Homecoming with the theme “The Warmth of Being Together Celebrates Victory” held at TMII Jakarta, Masjid At-Tin parking lot. The launch was attended by the Deputy Minister of Manpower of the Republic Indonesia as well as officials from the ministry.
Participants arriving early were treated to an array of activities at the Indomie stands, exciting giveaways and a collective prayer session. “For Indomie, Warmindo entrepreneurs are not only partners; they are integral members of our extended family. We organized this homecoming program to ensure their journey is not only comfortable and safe but also imbued with warmth. We hope that this sense of warmth will linger as they reunite with their families, friends, and colleagues to celebrate Eid Al-Fitr in their hometowns,” added Taufik Wiraatmadja.
Wawan, the proprietor of Warmindo Marindo in Condet, East Jakarta expressed his gratitude, saying “We are immensely thankful to Indomie for empowering entrepreneurs like us and for orchestrating this free homecoming program, not just this year, but in previous years as well. May Indomie continue to flourish and advance.”
Ata, the owner of Warmindo Mang Ata located on Kebagusan Street echoed similar sentiments, “This homecoming program brings us great joy, allowing us entrepreneurs to reconnect with our families in our hometowns. May this annual tradition of free homecoming persist and may Indomie’s success soar to greater heights.”
The Warmindo Homecoming destinations span across Kuningan, Sumedang, Tasikmalaya, Garut, Tegal, Pemalang, Cirebon, Semarang, Solo, and Yogyakarta.
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About PT Indofood CBP Sukses Makmur Tbk
PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is among the most established leading players in the consumer branded products sector. We are engaged in a wide range of product categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business that produces flexible and corrugated packaging for our products.
We provide everyday food and beverage solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market shares in Indonesia, backed by decades of deep consumer trust and loyalty. In particular, Indomie, our flagship brand for instant noodles, has grown to become an international brand with strong market leadership extending beyond Indonesia.
Our business operations are supported by 60 plants located in key areas across Indonesia, enabling us to stay close to our customers and ensure product freshness and availability in all sales channels. We are fully supported by PT Indofood Sukses Makmur Tbk extensive distribution network across the archipelago to meet consumer demands in a timely and efficient manner.
We have more than 20 production facilities in Malaysia, Africa, the Middle East and Southeastern Europe serving the overseas markets, making ICBP one of the largest instant noodle producers in the world. In addition, we also export many of our products from Indonesia, making them present in more than 100 countries globally.
Media Contact:
Cherie Anisa Nuraini Nurulita Novi Arlaida
Senior Brand Manager Head of Corporate Public Relations
PT Indofood CBP Sukses Makmur Tbk PT Indofood Sukses Makmur Tbk
T. 021-5795 88227 T. 021 5795 8822 ; F. 021 5793 7466
E. cherie.nuraini@icbp.indofood.co.id E. nurulita.arlaida@indofood.co.id
