The excitement of the Cap 3 Ayam Egg Noodle cooking demonstration with Chef Vanty (Master Chef Season 6) at Rumah Indofood at the SIAL Interfood 2025 event

Jakarta, November 12, 2025. PT Indofood Sukses Makmur Tbk (“Indofood”) returns to SIAL Interfood 2025, the international food and beverage exhibition taking place from 12–15 November at JIExpo Kemayoran, Jakarta, under the main theme “Everything is at Rumah Indofood.” The theme reflects Indofood’s commitment as a Total Food Solutions Company, offering a diverse range of products, services, and business inspirations under one roof that positions Indofood as a “home” for all stakeholders across Indonesia’s food and beverage (F&B) industry.

Indofood's participation in SIAL Interfood has become an eagerly awaited annual event. Building on the success of last year’s concept, “Kumpul Nyaman di Rumah Indofood” (Gather Comfortably at Indofood's House) in 2024, Indofood is expanding the concept this year by showcasing a broader range of product categories, flavor innovations, and integrated cross-division collaborations, spanning from industrial raw materials to ready-to-consume products.

At SIAL Interfood 2025, Indofood showcased a comprehensive range of products from its various business groups, including Bogasari with its wheat flour line through Cakra Kembar, Segitiga Biru, Kunci Biru, Lencana Merah, and La Fonte & Sedani pasta; the Agribusiness Group through its margarine and shortening brands Palmia, Bimoli cooking oil, and Happy Soya Oil soybean oil, as well as the CBP Group with its range of branded food products such as Indomilk, Tiga Sapi, Australian Butter, Orchid Butter, Indofood Ice Cream, Mie Telur Cap Tiga Ayam, Indofood Bumbu Racik Indofood, Sambal, and Kecap Indofood.

Through the Rumah Indofood concept, all visitors can enjoy a comprehensive experience, ranging from culinary demonstrations and business discussions to product consultations with experts from Indofood. In addition to the product exhibition, Indofood also prepared an interactive area, live cooking demonstrations featuring a variety of menu inspirations based on Indofood products, to provide new business ideas for MSMEs and professional F&B players, as well as various other activities such as games with prizes and live shopping.

Visitors can be seen crowding the Indofood House at SIAL Interfood 2025

Indofood House: Where Ideas, Flavors, and Collaboration Meet
At this year’s exhibition, Indofood introduces “Rumah Indofood,” a booth concept designed to resemble a large home symbolizing warmth, openness, and collaboration. The booth features several themed areas, including the Live Kitchen, Product Showcase Area, Live Shopping Area, and Business Lounge. Each area illustrates the journey from culinary ideas to product realization. Visitors are given the opportunity to engage directly with chefs and representatives from Indofood's sales and marketing teams to gain insights into market trends, products, and collaboration opportunities.

Fierman Authar, Head of Consumer Engagement Marketing at Indofood, said, "With the theme ‘Everything is at Rumah Indofood’, we want to show that Indofood is not only a food manufacturer, but also a strategic partner for business players. At Rumah Indofood, every business owner can find inspiration, business solutions, and comprehensive support ranging from raw materials and product innovation to a strong distribution network. We hope visitors feel that whatever their needs in the F&B industry, they can find them at Rumah Indofood."

Indofood continues to strengthen its position as a company that focuses not only on business growth, but also on sustainability practices and ongoing innovation. Its participation in SIAL Interfood 2025 underscores the company’s commitment to supporting the growth of Indonesia’s F&B ecosystem, while encouraging cross-sector collaboration to deliver quality products that remain relevant to society.

About PT Indofood Sukses Makmur Tbk
Indofood is a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing to consumer products in the market. It is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

• Consumer Branded Products (“CBP”)
Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

• Bogasari
The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

• Agribusiness
The Group’s principal activities range from research and development, seed breeding, oil palm cultivation, and milling, to the production and marketing of branded cooking oils, margarine, and shortening. The Group also cultivates and processes sugar cane, rubber, and other crops.

• Distribution
With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.
 

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