Jakarta, 31 October 2025 – The annual creative festival, IdeaFest, a recognized platform for inspiration, collaboration, and networking among creative industry players, innovators, and Indonesia’s young generation, took place once again. Carrying the theme “(Cult)ivate The Culture,” IdeaFest 2025 returned with the aim to foster synergies that inspire new cultural movements through collaboration and creativity.

At IdeaFest 2025, PT Indofood Sukses Makmur Tbk (Indofood) presented the Rumah Indofood “House of Flavour” concept, featuring a series of interactive activities designed to ignite creativity among visitors. These included: the “Kulak–Kulik” games with Indomie, Pop Mie, Indomilk, and Chitato Lite; the digital competition “Rumah Indofood Photo Hunt” with exciting prizes; exclusive Rumah Indofood merchandise; and a Polaroid Photo Station at the Rumah Indofood booth. In addition, four Indofood brands, Indomie, Pop Mie, Indomilk, and Chitato Lite, engaged young attendees through a series of inspiring IdeaTalks sessions to share creative and innovative ideas.

Fierman Authar, Head of Consumer Engagement Marketing at Indofood, stated: “Indofood’s participation through its four flagship brands, Indomie, Pop Mie, Chitato Lite, and Indomilk, demonstrates our strong commitment to fostering creativity, collaboration, and sustainability, which are core values of today’s younger generation. For Indofood, IdeaFest is not only a platform to introduce our products but also an interactive space to nurture positive values through innovation, culture, and tangible environmental action. We strive to provide an inspiring experience that encourages young people to continue innovating, not only in creating new works but also in cultivating sustainability and togetherness through various collaborative initiatives.”

Indofood’s Environmental Sustainability Collaboration at IdeaFest 2025
Aligned with its commitment to continuously grow by delivering goodness, Indofood strenghtened its participation at IdeaFest 2025 by collaborating with Rekosistem to implement green initiatives. Through this collaboration, Indofood supported Rekosistem in responsibly managing all event waste generated during the festival, in accordance with recycling principles for a circular economy.

Stefanus Indrayana, Head of Corporate Public Relations at Indofood, said: “We recognize that sustainability is a crucial aspect that must be consistently developed together. IdeaFest presents a valuable opportunity to build positive synergies and collaborations. Through this initiative and various educational activities on waste and environmental management during IdeaFest 2025, we hope to continue inspiring sustainable goodness for communities and the environment. This includes nurturing small yet meaningful habits in responsible waste management, especially among Indonesia’s younger generation.”

Through Indofood’s collaboration with Rekosistem, waste collection during the three-day IdeaFest 2025 was carried out by providing 13 waste collection points distributed across the event venue, one temporary disposal area, and cleaning personnel coordinated with the festival venue management. All collected waste was transported and processed at the Rekosistem Waste Hub, from sorting to distribution to recycling partners based on material type, ensuring that all event waste is managed responsibly.

Indofood also invited festival visitors to deepen their understanding and appreciation of recycling culture through various engaging activities, including the RekoChallenge and Recycling Workshop at the Indofood booth. Visitors were encouraged to bring at least one Indofood product packaging as an entry to join the upcycling workshop, where they transformed packaging materials into creative items such as pouches, iPad sleeves, and other unique crafts. In addition, 20 “Rekomentors” were present as onsite educators, interacting directly with visitors to provide practical guidance on correct waste management practices, including waste sorting and recycling various materials.

Ernest C. Layman, Chief Executive Officer of Rekosistem, shared: “We are thrilled to collaborate with Indofood. This partnership reflects Indofood’s concrete commitment to ensuring that event execution minimizes environmental impact by implementing responsible waste management practices. We hope the various initiatives carried out during IdeaFest 2025 will inspire more stakeholders to promote and cultivate responsible waste habits, starting with effective waste sorting. This aims to increase the percentage of waste recovered and responsibly managed, supporting a cleaner Indonesia.”

Based on previous years, the total volume of event waste generated during IdeaFest is estimated to exceed 700 kg, with the potential to educate more than 45,000 visitors on the importance of reduce, reuse, and recycle practices. To ensure transparent measurement and reporting, Rekosistem recorded the volume of waste collected and processed throughout the three-day festival using its integrated monitoring and reporting digital dashboard.

“As a company with a Total Food Solutions vision, Indofood will continue to promote positive synergy for sustainable goodness. Through creative collaborations and various educational activities designed to be engaging and relevant to visitors, we hope to support the realization of IdeaFest 2025’s overarching theme, by inspiring the transformation of lifestyles and positive cultural practices for the betterment of our shared environment,” Indrayana concluded.

The successful IdeaFest 2025 took place from 31 October to 2 November 2025 at the Jakarta International Convention Center (JICC), featuring more than 120 IdeaTalks sessions and over 500 inspirational speakers from Indonesia and abroad covering a diverse array of topics. Follow the excitement on Instagram at @rumahindofood!

About PT Indofood Sukses Makmur Tbk
Indofood is a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing to consumer products in the market. It is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

Consumer Branded Products (“CBP”)
Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

Bogasari
The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

Agribusiness
The Group’s principal activities range from research and development, seed breeding, oil palm cultivation, and milling, to the production and marketing of branded cooking oils, margarine, and shortening. The Group also cultivates and processes sugar cane, rubber, and other crops.

Distribution
With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

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