Pojok Selera is an economic empowerment program in support of SGD Goal 1 to “End Poverty”. It encourages the local communities surrounding our operating units to become culinary entrepreneurs. During the year, the community received training on the operating of small businesses and coaching on the preparation of non-rice food products. Other supports, in the form of assistance with Halal Certification, baking equipment and initial capital to kick-start the business, were also provided.
In 2019, Indofood continued to conduct training on e-commerce, which will enable the entrepreneurs to promote their products digitally and expand their marketing networks.