Pojok Selera
Strengthening Economic Value

Pojok Selera is an economic empowerment program that encourages communities to become culinary entrepreneurs through entrepreneurship education. It also supports the national movement of “Proudly Made in Indonesia” (BBI) through capacity enhancement training programs for the supported SMEs.

In 2020, Pojok Selera conducted an Acceleration Program to enhance the supported SMEs’ capabilities through digital marketing and e-commerce trainings. This enabled the culinary entrepreneurs to expand their market and provide opportunities to sustain their business during COVID-19.